How PARR Increased Revenue & Sales Efficiency with SalesJack
Parr Lumber is one of the largest building material suppliers in the Pacific Northwest, serving professional contractors and builders for over 90 years.
About
PARR Lumber
PARR, one of the Pacific Northwest’s largest building materials suppliers, has served professional contractors and builders for more than 95 years. As the company continued to scale, there was a need to improve efficiencies with lead management, permit tracking, and wallet share. To achieve this, PARR partnered with SalesJack, an analytics and CRM platform designed for the building industry.
The Challenge
PARR wanted to increase new revenue from permit-driven opportunities, while improving overall sales efficiency. PARR needed a solution that would:
- Delivery high quality permit leads
- Help sales team members quickly identify both new opportunities and activity within existing customers
- Provide real-time visibility into wallet share and market potential
- Automate follow-up
- Integrate with its ERP
The Solution
With SalesJack, PARR deployed a more streamlined, automated approach to sales intelligence and permit management.
- Automated High Quality Permit Lead Assignment: Every new permit in PARR’s markets was automatically matched to the correct Contractor Sales Representative, ensuring fast, accurate distribution of opportunities.
- Visibility Into Existing Customer Activity: When current customers pulled new permits, SalesJack automated notifications for representatives, instantly enabling timely outreach and strengthening relationships.
- Automated Follow-ups & Task Management: SalesJack ensured every lead received consistent follow-up automatically, removing the need to manually track reminders.
- Real-Time Wallet Share & Market Insights: SalesJack helped representatives prioritize high-value opportunities and understand untapped market share.
The Results
$500,000 in New Sales:
Within six months, SalesJack drove $500,000 in new sales from permits that were identified, assigned, and acted on.
Faster Lead Response:
Sales followed up within hours instead of days, accelerating the sales cycle.
Higher Data Accuracy:
All activity was logged automatically inside the CRM, ensuring complete visibility and cleaner data.
Improved Sales Process Effiency:
Automated workflows removed manual steps, allowing for more time selling and less time searching for information.
Key Features Driving Success
“SalesJack has been instrumental in improving our communication efficiency. It has given my team the ability to receive instant notifications when our customers pull permits or when new contractors are building nearby. It’s truly a game-changer.”
PARR Lumber
continues to expand their use of SalesJack:
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Ready to see SalesJack at your yard?
Have a multi-location operation or a single yard? We’ll tailor a plan.