How Hamilton Building Supply Increased Cross Selling and Saved Hours Each Week With SalesJack

Hamilton Building Supply is a leading independent lumber and building materials dealer serving contractors and homeowners across New Jersey and Pennsylvania. After switching from a patchwork of systems to SalesJack, they streamlined workflows, improved profitability visibility, and began driving consistent cross selling.

Hamilton’s sales and management teams were limited by a patchwork of systems that didn’t talk to each other:

• A Manually Updated CRM: The previous CRM required constant manual entry, leading to gaps and outdated information.
• Limited Analytics from the ERP: The team couldn’t easily see category level opportunities, product mix trends, or share of wallet insights. Identifying cross-sell opportunities was guesswork.
• Too Many Disconnected Tools: Juggling separate tools for CRM, newsletters, social media, and reporting cost time and reduced adoption.

Hamilton implemented SalesJack to centralize sales, marketing, and analytics.

• Share of Wallet Analytics: SalesJack shows what each customer buys and where they under-buy, giving reps clear guidance for cross-selling conversations.
• Automated Sales Pipelines: Opportunities move automatically through stages, eliminating manual field updates for reps and providing managers with clean, current data.
• Profitability Dashboards: High and low margin orders are highlighted instantly, helping leadership identify coaching needs and improve pricing discipline.
• Unified Sales and Marketing Stack: Hamilton runs CRM, email marketing, social posting, and analytics all through SalesJack.‍
• Efficient Newsletter and Campaign Execution: Creating and sending customer newsletters became fast and repeatable, with clear performance tracking tied back to customer activity.