How Evanston Lumber Accelerated New Customer Growth 825% with SalesJack

Evanston Lumber is a century-old building supplier serving contractors and homeowners across Chicagoland, alongside its premium showroom brand Marvin Design Gallery by Evanston Lumber. They adopted SalesJack to modernize customer management, improve lead flow, and unlock data-driven selling. Two years later, they generated an additional $2.5M in tracked revenue and grew new customer acquisition by 825%.

Before SalesJack, the team relied heavily on their ERP for customer management. The ERP stored data, but it didn’t help them act on it. They faced three persistent problems:

• ‍Manual, unreliable quote tracking: Web quote requests came in via email. Sales managers had no visibility into status or follow-up. Nothing synced into a central view.‍
• Minimal new customer growth: Without clear visibility into leads, share of wallet, or inactive customers, the team couldn’t proactively pursue new business.‍
• No targeted marketing: The ERP held valuable info (product category sales, last order date, total spend), but none of it could be used to trigger personalized outreach.

Evanston Lumber implemented SalesJack across sales management, quoting, and marketing workflows.

• Automatic Lead Capture: Every website quote request now flows straight into SalesJack. Sales managers receive instant notifications and can assign leads with one click.
• Automated Quote Tracking: Quotes are tracked throughout the lifecycle. Follow-ups are automatic, ensuring nothing slips through the cracks.
• Targeted Email Campaigns: SalesJack pulls ERP data to run personalized campaigns that re-engage past customers and convert new ones.
• Customer Share of Wallet Insights: Sales managers can quickly identify gaps in category penetration, inactive accounts, and high potential prospects.